BIMI: Display Your Logo in Gmail and Yahoo Mail

BIMI (Brand Indicators for Message Identification) allows you to display your company logo next to your emails in supporting email clients.

What is BIMI?

BIMI is an email specification that enables the display of brand-controlled logos within email clients. It requires strong email authentication (DMARC at enforcement policy).

BIMI Requirements

1. **DMARC Policy**: Must be at p=quarantine or p=reject 2. **Logo**: Square SVG file, hosted on HTTPS 3. **VMC (Optional)**: Verified Mark Certificate from certificate authority 4. **DNS Record**: BIMI record published in DNS

Where BIMI Works

• Gmail (with VMC)
• Yahoo Mail
• Apple Mail
• Fastmail
• Other supporting clients

BIMI Record Example

``` default._bimi.yourdomain.com TXT "v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem" ```

Benefits of BIMI

• **Brand Recognition**: Logo displayed prominently
• **Trust**: Visual indicator of authenticated sender
• **Engagement**: Higher open rates reported
• **Differentiation**: Stand out in crowded inboxes

Getting Started with BIMI

1. Achieve DMARC enforcement (p=quarantine or p=reject) 2. Create compliant SVG logo 3. Obtain VMC (recommended for Gmail) 4. Publish BIMI record 5. Test and monitor

Common BIMI Issues

• Logo doesn't meet specifications
• DMARC policy not at enforcement level
• VMC expired or invalid
• Incorrect DNS record format

Use our BIMI Generator and Checker tools to implement BIMI correctly!